https://www.youtube.com/watch?v=xp3yPZKTY6E
The days of sending generic, templated emails to massive unsegmented prospect lists are long gone.
Truth is, most B2B outbound motions in 2024 are either one or more of the following:
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Irrelevant to the recipient
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Not personalized
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Lands in spam
Sophisticated buyer or not, we are all ****“numb” to cold emails at this point. BUT with the rise of AI & Automation, there’s still hope..
In this guide, I want to walk you through how to set-up a bullet proof email infrastructure so that you; don’t land in spam, resonate with your recipients, and in turn generate predictable deal flow for your business.
Why cold email?
- Access: Ones ability to get their offer in-front of the eyes of their target decision-makers is what makes email so appealing. Unlike paid ads, email allows you to target individuals who have the ability to make purchasing decisions. Do you know any CEO who doesn’t use email?
- Affordability: Almost everyone with a small can leverage email as a channel (the right way). Wide-reaching campaigns at a fraction of the cost compared to traditional advertising or paid digital marketing efforts.
- Resonance: Triggers built on hyper segmented lead lists allows you to speak to your prospects with the right message at the right time.
- Scaleability: 99% of your TAM has their contact information online. As long as your addressable market in your exact Ideal Customer Profile exceeds 100,000 individuals we can do some damage together.
6 Steps I’m covering in this guide:
1. Set up high-converting outreach machine. 🛠️
2. Build a strong list of qualified prospects and segment them. 📋